KEY STAGE 4: YEARS 10-11
Aims and learning outcomes: AQA Year 11 Media GCSE/WJEC Year 10
GCSE specifications in media studies must enable candidates to:
• develop enquiry, critical thinking and decision-making skills through consideration of issues that are important, real and relevant to them and to the world in which they live
• develop their appreciation and critical understanding of the media and its role in their daily lives
• develop their practical skills through opportunities for personal engagement and creativity
• understand how to use the key media concepts to analyse media products and their various contexts.
Units 1 and 2 comprise the GCSE. For both, pre-production and production skills are fully integrated into both the Controlled Assessments and the External Assessments. Controlled Assessments make up 60% of Unit 2 and the External Assessments for Unit 1 count for 40%. Unit 1 is externally assessed and requires candidates to investigate a pre-released media topic and to undertake research and planning in order to respond to four tasks. Unit 2 comprises three controlled assessments which require candidates to build on their understanding of the media key concepts for their own pre-production planning, leading to a realised production for Assignment 3. The topic for Unit 1 will change each year and the topics for Unit 2 will be taken from assignment banks that allow for personal choice and flexibility.
GCSE Media Studies uses four major concepts which form the basis of the subject content. • Media Language: forms and conventions
Underpinning the Key Concepts, the subject content is classified according to the following media forms/platforms:
• Print and Electronic Publishing including newspapers, comics, magazines etc.
• Moving Image:
• Television including genre study, franchises, scheduling etc.
• Film covering features, shorts, trailers, production, distribution and exhibition as well as genre study
• Video including promotional, training and corporate
• Radio including commercial, network, public broadcasting, community etc.
• Web-based Technologies/New Media including Internet, web design, social networking, weblogs, vblogs, podcasts, gaming etc.
It is noted that the following can be found across the media forms/platforms listed above:
• Advertising and Marketing – including advertisements in print publications, on radio, on television, in the cinema, film trailers, billboards etc.
• Popular Music – including Artistes & Repertoire (A & R), promotion, marketing etc.
• News – including television, newspapers, internet, radio etc.
Candidates must cover at least three discrete media forms/platforms.
Generally, a media form is a description of the type, content or communication you are using to create the content, whereas a media platform is the technology used to deliver and access the content. For example, television can be the form by which we create a new situation comedy, but it can be delivered via an internet platform to a PC/Mac, a cable platform via a set top box, a broadcast platform via an aerial.
Candidates are expected to be able to demonstrate competence in a range of media skills. These include:
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• Pre-production/planning skills: storyboarding, poster design, print advertising design, scripting for television, film and radio, treatments for television programmes and films, flat plans for magazines and newspapers, news selection, mock-ups for comic panels, scheduling, sketching etc.
• Production Skills: photography to create still image work, video/digital cameras to create moving image work, recording equipment for sound media, editing techniques to produce finished products, desk-top publishing packages to create finished newspapers, magazines, comic extracts or advertising examples etc.
• Evaluation: candidates are expected to be able to effectively evaluate their production work in light of media practices.
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